Strategic Brand Storytelling

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Work: Identity

Project: Pierced Chapel Logo

Client: Woodmen Valley Chapel

Woodmen Valley Chapel’s Christian ministry for twenty-somethings needed a new identity that would connect with the Colorado Springs-based organization’s target market. It was also important to design a mark that would be at home in the graphical world of that region while still speaking to the young professionals of Pierced Chapel. We believe that this solution, while not selected by Woodmen Valley Chapel, best communicates the salient aspects of that particular design challenge.

Alternate sketches

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Pierced Chapel Logo